ANALYTICS OF THE DIGITAL TRANSFORMATION TRENDS IN THE MARKETING COMMUNICATIONS Authors I. Krupitsa https://orcid.org/0000-0003-1438-5039 S. Korol https://orcid.org/0009-0000-7228-1145 O. Dolynska https://orcid.org/0000-0001-8086-2716 R. Perebiynis https://orcid.org/0009-0003-4045-2394 Y. Nemchyninov https://orcid.org/0009-0004-8261-5435 DOI: https://doi.org/10.32702/2307-2105.2026.3.59 Downloads pdf (Українська) Published 2026-03-20 Issue No. 3 (2026): Efektyvna ekonomika Section Статті