TRANSFORMATION OF THE MARKETER'S COMPETENCY PROFILE AS A RESULT OF THE DIGITALIZATION OF INTEGRATED MARKETING COMMUNICATIONS

Authors

• V. Hnoievyi https://orcid.org/0000-0003-1669-9680
• Y. Malashenko https://orcid.org/0000-0001-5748-8906
• І. Kravtsova https://orcid.org/0000-0003-0237-464X
• V. Tatarinov https://orcid.org/0000-0001-7373-1267
• O. Koren https://orcid.org/0000-0002-7106-7400