B2B MARKETING STRATEGIES: VALUE CREATION, KEY CUSTOMER ACQUISITION, AND RETENTION

Authors

K. Shafranova https://orcid.org/0000-0002-9118-8795
N. Tiahunova https://orcid.org/0000-0002-8966-3438
O. Nahorna https://orcid.org/0000-0001-7573-0874

DOI:

https://doi.org/10.32702/2306-6814.2023.15.43

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Published

2023-08-03

Issue

No. 15 (2023): Investytsiyi: praktyka ta dosvid

Section

Статті