CHALLENGES AND OPPORTUNITIES FOR BRANDS WHEN ENTERING INTERNATIONAL MARKETS Authors I. Chernova https://orcid.org/0000-0002-2086-2586 O. Vdovichena https://orcid.org/0000-0003-0768-5519 DOI: https://doi.org/10.32702/2306-6814.2024.23.88 Downloads pdf (Українська) Published 2024-12-05 Issue No. 23 (2024): Investytsiyi: praktyka ta dosvid Section Статті