EFFECTIVENESS OF IMPLEMENTING INTEGRATED MARKETING COMMUNICATIONS IN ENTERPRISES Authors N. Krakhmalova https://orcid.org/0000-0003-4242-8032 DOI: https://doi.org/10.32702/2306-6814.2025.3.92 Downloads pdf (Українська) Published 2025-02-04 Issue No. 3 (2025): Investytsiyi: praktyka ta dosvid Section Статті