EVOLUTION OF MARKETING STRATEGIES: FROM PRODUCT-ORIENTED TO CLIENT-ORIENTED Authors O. Nahorna https://orcid.org/0000-0001-7573-0874 T. Kulinich https://orcid.org/0000-0003-0110-7080 B. Rybchynskyi https://orcid.org/0009-0000-3160-9271 DOI: https://doi.org/10.32702/2306-6814.2025.4.145 Downloads pdf Published 2025-02-18 Issue No. 4 (2025): Investytsiyi: praktyka ta dosvid Section Статті