INTERNATIONAL MARKETING AS THE BASIS OF GLOBAL BUSINESS: TRENDS, CHALLENGES AND DEVELOPMENT PROSPECTS Authors L. Tarasovych https://orcid.org/0000-0003-0740-6567 V. Zinovchuk https://orcid.org/0000-0001-7759-6218 N. Stepanenko https://orcid.org/0000-0002-0034-9371 DOI: https://doi.org/10.32702/2306-6814.2025.5.27 Downloads pdf Published 2025-03-06 Issue No. 5 (2025): Investytsiyi: praktyka ta dosvid Section Статті