THE ROLE OF ARTIFICIAL INTELLIGENCE IN TRANSFORMING MODERN MARKETING PRACTICES Authors A. Rashchenko https://orcid.org/0000-0002-7603-072X A. Les https://orcid.org/0000-0002-1746-3744 DOI: https://doi.org/10.32702/2306-6814.2025.6.66 Downloads pdf (Українська) Published 2025-03-13 Issue No. 6 (2025): Investytsiyi: praktyka ta dosvid Section Статті