EVOLUTION OF MARKETING TOOLS IN THE CONTEXT OF BUSINESS DIGITAL TRANSFORMATION Authors N. Bora https://orcid.org/0009-0006-4928-0586 O. Halachenko https://orcid.org/0000-0003-2776-1777 T. Chebanova https://orcid.org/0000-0002-5142-1185 DOI: https://doi.org/10.32702/2306-6814.2025.17.78 Downloads pdf Published 2025-09-04 Issue No. 17 (2025): Investytsiyi: praktyka ta dosvid Section Статті