OMNICHANNEL MARKETING AS A TOOL FOR INCREASING FINANCIAL INCLUSION: CASE STUDIES OF BANKING INSTITUTIONS AND INSURANCE COMPANIES Authors O. Polinkevych https://orcid.org/0000-0001-6924-7296 V. Trynchuk https://orcid.org/0000-0001-7435-0159 L. Gorbatiuk https://orcid.org/0000-0002-6142-8233 V. Kostiuk https://orcid.org/0000-0001-7671-3603 І. Zelenitsa https://orcid.org/0000-0002-8259-4281 DOI: https://doi.org/10.32702/2306-6814.2025.18.51 Downloads pdf (Українська) Published 2025-09-16 Issue No. 18 (2025): Investytsiyi: praktyka ta dosvid Section Статті