THE IMPACT OF DIGITALIZATION ON THE TRANSFORMATION OF BUSINESS MODELS AND MARKETING STRATEGIES OF MODERN ENTERPRISES Authors O. Svider https://orcid.org/0000-0001-6330-857X A. Nikolashyn https://orcid.org/0000-0002-6249-8241 V. Chaplinsky https://orcid.org/0000-0002-3209-1475 DOI: https://doi.org/10.32702/2306-6814.2025.23.144 Downloads pdf Published 2025-12-04 Issue No. 23 (2025): Investytsiyi: praktyka ta dosvid Section Статті