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Журнал “Інвестиції: практика та досвід”
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  3. No. 1 (2026): Investytsiyi: praktyka ta dosvid /
  4. Статті

BEHAVIOR OF ORGANIZATIONAL CONSUMERS IN THE BANKING SERVICES MARKET IN THE B2B MARKETING STRATEGY OF BANKING PRODUCTS

Authors

  • Ie. Mishchuk https://orcid.org/0000-0003-4145-3711
  • R. Korolenko https://orcid.org/0000-0003-2346-3350

DOI:

https://doi.org/10.32702/2306-6814.2026.1.25

Downloads

  • pdf (Українська)

Published

2026-01-08

Issue

No. 1 (2026): Investytsiyi: praktyka ta dosvid

Section

Статті

CONTACTS

B

         

Language

  • Українська
  • English

Журнал “Інвестиції: практика та досвід” 

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