ADAPTABILITY OF INTERNATIONAL MARKETING STRATEGIES OF INNOVATIVE COMPANIES: RISK MANAGEMENT AND ANTICRISIS COMMUNICATIONS Authors O. Polous https://orcid.org/0000-0002-4639-4493 B. Polous https://orcid.org/0009-0005-8028-3905 S. Havrylko DOI: https://doi.org/10.32702/2306-6814.2026.2.122 Downloads pdf (Українська) Published 2026-01-15 Issue No. 2 (2026): Investytsiyi: praktyka ta dosvid Section Статті