TRENDS IN THE DEVELOPMENT OF BANKING MARKETING IN THE CONTEXT OF DIGITALIZATION

Authors

N. Vyhovska https://orcid.org/0000-0001-7129-6169
T. Ostapchuk https://orcid.org/0000-0001-9623-0481
I. Lytvynchuk https://orcid.org/0000-0003-3316-4952
O. Novak https://orcid.org/0000-0002-5671-0306

DOI:

https://doi.org/10.32702/2306-6814.2026.4.33

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Published

2026-02-17

Issue

No. 4 (2026): Investytsiyi: praktyka ta dosvid

Section

Статті