THE ROLE OF BIG DATA IN PREDICTING CONSUMER BEHAVIOR AND OPTIMIZING MARKETING DECISIONS Authors K. Shaposhnykov https://orcid.org/0000-0003-0640-9934 А. Mararash https://orcid.org/0009-0009-5039-0522 M. Korbut https://orcid.org/0009-0006-6746-7141 DOI: https://doi.org/10.32702/2306-6814.2026.4.82 Downloads pdf (Українська) Published 2026-02-17 Issue No. 4 (2026): Investytsiyi: praktyka ta dosvid Section Статті
