BRAND AS A PLATFORM FOR SOCIAL CHANGE: THE ROLE OF BUSINESS IN PROMOTING VALUES THROUGH MARKETING Authors А. Zhavoronok https://orcid.org/0000-0001-9274-8240 P. Krychun https://orcid.org/0009-0000-0217-6518 О. Kharitesku https://orcid.org/0009-0000-1946-3337 DOI: https://doi.org/10.32702/2306-6814.2026.4.194 Downloads pdf (Українська) Published 2026-02-17 Issue No. 4 (2026): Investytsiyi: praktyka ta dosvid Section Статті