THE ROLE OF INNOVATIVE MARKETING STRATEGIES IN ENHANCING ENTERPRISE EFFICIENCY Authors O. Diugowanets https://orcid.org/0000-0003-2933-4306 N. Dochynets https://orcid.org/0000-0002-7075-8760 V. Chaplinsky https://orcid.org/0000-0002-3209-1475 DOI: https://doi.org/10.32702/2306-6814.2026.5.198 Downloads pdf (Українська) Published 2026-03-10 Issue No. 5 (2026): Investytsiyi: praktyka ta dosvid Section Статті