STRATEGIC APPROACHES OF FMCG COMPANIES TO SALES AND TRADE MARKETING OPTIMIZATION Authors Yu. Peretiatko https://orcid.org/0000-0003-1559-3710 O. Prystavka https://orcid.org/0009-0008-3177-5518 DOI: https://doi.org/10.32702/2306-6814.2026.5.236 Downloads pdf (Українська) Published 2026-03-10 Issue No. 5 (2026): Investytsiyi: praktyka ta dosvid Section Статті