EXCESSIVE PRICE COMPETITION AS A FACTOR OF BRAND VALUE EROSION Authors M. Mashliakivskyi https://orcid.org/0000-0001-8064-9659 DOI: https://doi.org/10.32702/2306-6814.2026.7.374 Downloads pdf Published 2026-04-09 Issue No. 7 (2026): Investytsiyi: praktyka ta dosvid Section Статті