MANAGERIAL DECISIONS IN SERVICE MARKETING AND PERSONNEL MARKETING IN THE CONTEXT OF VALUE CREATION IN THE SERVICE ECONOMY Authors Ie. Mishchuk https://orcid.org/0000-0003-4145-3711 K. Astafieva https://orcid.org/0000-0002-3418-7622 DOI: https://doi.org/10.32702/2306-6814.2026.8.139 Downloads pdf (Українська) Published 2026-04-21 Issue No. 8 (2026): Investytsiyi: praktyka ta dosvid Section Статті