EVOLUTION AND DIGITAL TRANSFORMATION OF HIGHER EDUCATION MARKETING IN UKRAINE Authors Yu. Shypulina https://orcid.org/0000-0002-8133-578X А. Semeniutin https://orcid.org/0009-0002-4476-0362 DOI: https://doi.org/10.32702/2306-6814.2026.8.196 Downloads pdf (Українська) Published 2026-04-21 Issue No. 8 (2026): Investytsiyi: praktyka ta dosvid Section Статті