THE ROLE OF EMOTIONAL MARKETING IN BUILDING BRAND LOYALTY ON SOCIAL MEDIA Authors T. Ilchenko https://orcid.org/0000-0003-1879-6310 K. Balabanova https://orcid.org/0000-0002-3407-9912 O. Symonenko https://orcid.org/0000-0002-2459-4187 DOI: https://doi.org/10.32702/2306-6814.2026.8.306 Downloads pdf (Українська) Published 2026-04-21 Issue No. 8 (2026): Investytsiyi: praktyka ta dosvid Section Статті
