AN INTEGRATED APPROACH TO DETERMINING CUSTOMER ORIENTATION IN THE MODERN BUSINESS MODEL OF A TRADING ENTERPRISE Authors O. Vagonova https://orcid.org/0000-0001-6553-7771 V. Chornobaev https://orcid.org/0000-0001-6624-6423 L. Kasyanenko https://orcid.org/0000-0003-3566-220X S. Tiutchenko https://orcid.org/0000-0001-8480-6519 M. Harzha https://orcid.org/0009-0001-5774-9034 DOI: https://doi.org/10.32702/2306-6814.2024.17.39 Downloads pdf (Українська) Published 2024-09-05 Issue No. 17 (2024): Investytsiyi: praktyka ta dosvid Section Статті