MARKETING STRATEGIES FOR ENHANCING THE COMPETITIVENESS OF TOURISM ENTERPRISES UNDER CONDITIONS OF CROSS-INDUSTRY INTEGRATION Authors R. Naboka https://orcid.org/0000-0001-9918-2278 О. Liashchenko https://orcid.org/0009-0003-0846-2146 Yu. Maksymenko https://orcid.org/0009-0003-1165-355X DOI: https://doi.org/10.32702/2306-6814.2025.12.155 Downloads pdf Published 2025-06-12 Issue No. 12 (2025): Investytsiyi: praktyka ta dosvid Section Статті